The Webster’s definition of “Flyer”: A small handbill advertising an event or product.
The Shoppers Drug Mart™
flyer is anything but a small handbill advertising an event or product. Let’s
see, their flyer, effective September 21 to 25th, 2015. Reads:“Everyday Low Price”
“Load your Offers, Love your Rewards” (I like this - - very customer centric versus broadcasting)
“Plus Get Every Deal, Every Day, Everywhere” (Really?)
“Seniors’ Day is Thursday, September 24th, Save 20%”
(Sadly, with 600,000 seniors in Canada living in poverty, this really is more of a Corporate Social Responsibility strategy and should be more frequent.)
“Saturday and Sunday, 2 Day Sale”
(Why? When you get “every deal, every day, everywhere?)
Then SIXTEEN PAGES Later …. You'll await this “flyer” next week.
Organizations like who use flyers like this need to rethink the “Flyer” – Sure, I understand the need to plan and shop and my Mom loves her weekly flyers, but 16 pages with numerous calls-to-action is a bit much.
To Think. Deeply.
Differently. Inducing
Possibilities.
