"Last Year", I thought!
RIM is down 18% and I am curious as to WHY their marketing department is not responding; in any way?
Think about it, Steve Jobbs is a brilliant marketer and he actively promotes his brand, his vision and his products; the same cannot be said for RIM. This is a mistake companies make far too often and here are 7 things to remember:
1. Awareness is Key. Never take your Brand or your market share for granted.
2. It is not so much the product but the Brand; meaning the consumer can forgive a faulty product.
3. Keep the Promise. Is every action helping to keep the promise to the consumer?
4. People like People - get someone out front marketing the complete package. Remember the "Dell Dude"; their stock never did as well as when that guy was marketing for them.
5. Forget about the Money - Getting "rich" is wonderful but it can also mean that you create other interests; as is the case with owners of RIM.
6. Create an "Innovation Pipeline" that has the consumer talking and anticipating. These departments: Marketing and Research & Development are not talking enough.
7. Over communicate and own the message. When I open my MAC there is the "iCloud" message waiting......
Rhonda
