Should multiple voices represent the Company?
Over the weekend this question came up a couple of times from clients and that has prompted me to write a short response to all of you. “Yes”, I believe “voices” can resonate better with the target customer. Take for example a great Canadian brand WestJet. You never see one voice but rather you see multiple voices with one message “I’m a WestJetter too”. What must happen is the communication strategy must be clear so that we are all “on message” and not having conflict arises from differing communiqués. Now Apple had a single voice in Steve Jobs; will Apple now employ multiple voices to further engage… Tell me what you think?
Social media can help build and sustain your voices – Use social media tools to engage the customer. Remember, create the communication strategy first, unify the message and have those voices engaging!
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