RIM!
Too little, Too late…. And here’s why we Do SWOT Analysis
A change in the executive is supposed to reassure the investment community that Research in Motion can ….. Compete in the new smart phone market…. Next Year?
Each year the senior management gets together and reviews the Strategic Plan, and here’s where complacency becomes evident. The “external analysis”, opportunities & threats are real and the “strengths” need to capitalize on opportunities and mitigate the identified threat. You must not conclude your planning session without scenarios assigned a probability of likelihood and charted. You cannot wait 4 years, each of which has noted the threat of Apple to your smart-phone business before you do something.
Next time you are asked to take part in a Strategic Planning session, take the SWOT Analysis seriously.
Respect your competitors’ desire to displace you! Hear what your customers are saying and innovate – this will help mitigate threats to your business.
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