The Importance of Marketing @ RIM

Yes, I have been watching RIM continue to slide since my post "Grim on RIM" a while back.    In the pre-market this morning Bloomberg highlighted that "RIM continues to disappoint investors with weak financials and no new product since last year."

"Last Year", I thought!

RIM is down 18% and I am curious as to WHY their marketing department is not responding; in any way?

Think about it, Steve Jobbs is a brilliant marketer and he actively promotes his brand, his vision and his products; the same cannot be said for RIM.  This is a mistake companies make far too often and here are 7 things to remember:

1.  Awareness is Key.  Never take your Brand or your market share for granted.

2.  It is not so much the product but the Brand; meaning the consumer can forgive a faulty product.

3.  Keep the Promise.  Is every action helping to keep the promise to the consumer?

4.  People like People - get someone out front marketing the complete package.  Remember the "Dell Dude"; their stock never did as well as when that guy was marketing for them.

5.  Forget about the Money - Getting "rich" is wonderful but it can also mean that you create other interests; as is the case with owners of RIM.

6.  Create an "Innovation Pipeline" that has the consumer talking and anticipating.  These departments: Marketing and Research & Development are not talking enough.

7.  Over communicate and own the message.  When I open my MAC there is the "iCloud" message waiting......

Rhonda