Small Business Should Not Avoid Technology Upgrades
All too often small business fall prey to tight budgets and the mindset that: “What we have is working for us!” Boy, if I had a penny for every time I heard that…..
What we have learned from our small business clients over the past 6 months are:
1) Small business owners tend to not take advantage of technology upgrades. Finding yourself way behind on versions may mean that the provider is no longer supporting your version. Now you have an even bigger cost to face. Keep current.
2) Small business owners do not give enough attention to the customer records process. Technology is more than a repository that exports a file to the accountant. When the data is entered (pain-staking, I know) it can provide deep insight into your product/service offerings and point you to trends. This is invaluable to a small business owner to be able to notice changes and to respond accordingly.
3) Small business owners tend to lag on a having a website strategy. We hear over and over that “We have a website…. It’s been there a while.” If that sounds familiar, you are not alone. Your website is a constant marketing tool. Spend some time and money and use it to create and sustain customer engagement. Digital brochures do not help.
These are 3 points that can help you hone your message and grow your business with the effective use of technology.